Developing Links with Local Universities

From the September 2017 Newsletter

Steve Austin, Publicity Officer Beeston U3A writes: One of the objectives of Beeston U3A has been to engage with local Universities and we have started to make some progress over the past few months, working closely with academics from the National Retail Research Knowledge Exchange Centre (NRRKEC) which is based at nearby Nottingham Trent University.
During June, over 150 Beeston U3A members completed an online questionnaire designed by the NRRKEC team about their shopping habits, including where, when and how they shopped for groceries. This has resulted in lots of fascinating data and useful comments.
I was invited to attend the NRRKEC Annual Retail Symposium on 14 July held at Nottingham Trent University to present some of the findings from the research to delegates from across the UK. (see picture left)
The responses from the questionnaire will now be analysed in detail over the next few weeks by Nottingham Trent University and the Consumer Data Research Centre at University of Leeds. It is now very likely that the research project will be extended later this year to include more detailed interviews with participants, either individually or as part of focus groups.
The final results and findings from the study will then form the basis of articles to be submitted to the leading retail or marketing academic journals.
The collaboration had been very worthwhile. It’s been a really interesting project so far and as a result we now hope to extend our engagement with not just with the NRRKEC team but also with other research groups across Nottingham Trent University.

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